• Explain key factors in building a clientele. Marketing Mix Factors. • Explain the nature of channels of distribution. Buying a toothpaste is totally different from buying a luxury car. Buying roles refer to the activities that one or more person(s) might perform in a buying decision. Examples include cars, homes, computers, education. Home : 415-555-0000 Cell: 415-555-0000. email@example.com Monirba {Allahabad university} Supported by – Manish kanojia (MBA III sem} Pawan 1 Factors Influencing Consumer Behavior. There are 4 components in the marketing mix, i.e. Information from the companies MM; friends and relatives, store personnel etc. • Discuss motivational theories that impact buying behavior. This person is on a mission to create results and achieve a return on investment. • Explain the role of customer service as a component of selling relationships. Impulse buying, no conscious planning. Here are the 5 core decision roles of the buying team that you need to sell to and how to succeed with each. There are 6 roles in the Buying Centre: I-I-D-B-U-G. INITIATOR = the person who first suggests buying the particular product So the consumers think rationally before buying any product. Marketing Individual Mix Interpersonal Influences Influences-Perception -Reference Group Consumer Purchase-Learning Decision Process -Social Class-High Involvement -Culture-Motivation-Low … 123 Main Street, San Francisco, CA 94122. All these 5 roles have importance in the purchase of a product or service. This one factor also plays a very important role in the buying decision. Spend alot of time seeking information and deciding. Reference groups as seen above have the greatest influence with the closest personal connection with customers. Definition/Meaning We can define life roles as those responsibilities that we hold all through our life at various life stages. Initiator: the person who first suggests the idea of buying a particular product or service. The Business Driver. Our parents, our families, and our friends play a role GATEKEEPER ~BUYING CENTER ROLES~ INFLUENCER ~EXAMPLE: The pharmacy is influenced by the sales representative, who influences the doctor, who influences you to How different people influence the sale depends on their decision roles. There are four types of consumer buying behavior on the basis of buyer involvement while purchasing any product. 3. Even though there is 5 roles this does not mean 5 individual people will affect the purchase, a consumer could have all or any of the roles. Once you know what are different roles in everyday life you will be able understand your needs and the needs demanded by the society List of Different Life Roles People Play with Examples 1. The more expensive the good is the more information is required by the consumer. The buying tendencies of individuals vary as per their age, need, income, lifestyle, geographical location, willingness to spend, family status and so on. • Explain the concept of market and market identification. CONSUMER BEHAVIOUR. An individual’s immediate family members play an essential role in influencing his/her buying behaviour . Go through all six stages of the buying process. There are 5 consumer buying roles, Initiator, influencer, decider, buyer and user. ~EXAMPLE: The hospital is ultimately responsible for deciding which product that the doctor will use for your services. Reference groups in consumer buying hints that as a consumer, your decision to purchase and use certain products is influenced by reference also. BUYING CENTRE = the group of people responsible for buying decisions in large organizations, incorporating purchasers, designers, and actual workers. Buying Roles & Family Influences. 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