á26S050QIár á endobj xœ+är endobj <>/F 4/A<>/StructParent 47>> <>>>/Annots[2 0 R 3 0 R 4 0 R]/Contents 5 0 R/Parent 6 0 R>> 192 0 obj 75 0 obj Agenda Introduction What is Digital Marketing? endobj endobj 112 0 obj 89 0 obj <>/F 4/A<>/StructParent 32>> endobj 4 ÿúÄ¿‚@C–:L,/ÿîNõ;é d㚵‘ .¾lÇÕVÕ§1µG“â[c©z“ Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. Introduction to Online Digital Marketing Introduction Internet as a medium has come to stay, people use internet from communications to shopping for various needs. á26S050QIár á <>>>/Annots[143 0 R 144 0 R 145 0 R]/Contents 146 0 R/Parent 95 0 R>> endobj 118 0 obj xœ+är endobj endobj endobj 46 0 obj <>>>/Annots[149 0 R 150 0 R 151 0 R]/Contents 152 0 R/Parent 95 0 R>> endobj endobj <>/F 4/A<>/StructParent 142>> 147 0 obj <>/F 4/A<>/StructParent 94>> 13 0 obj <>stream <>/F 4/A<>/StructParent 36>> <>/F 4/A<>/StructParent 3>> endobj 38 0 obj 188 0 obj 64 0 obj <>/F 4/A<>/StructParent 46>> <>stream endobj <>/F 4/A<>/StructParent 146>> <>/F 4/A<>/StructParent 31>> endobj 181 0 obj 179 0 obj <>>>/Annots[35 0 R 36 0 R 37 0 R 38 0 R]/Contents 39 0 R/Parent 6 0 R>> Digital Media Marketing or Digital Marketing The term 'digital marketing' was first used in the 1990s. endobj endobj endobj endobj endobj endobj My name is Stephanie, and I have a condition working professional for over six years now in Asia and North America. <>/F 4/A<>/StructParent 133>> 98 0 obj endstream xœ+är endobj xœ+är <>>>/Annots[131 0 R 132 0 R 133 0 R]/Contents 134 0 R/Parent 95 0 R>> 121 0 obj <>stream Introduction to Digital Marketing by Rawzaba Halabi Published on November 1, 2017 Digital marketing is an essential element of a business marketing plan, especially with the increased demand for doing business online. <>/F 4/A<>/StructParent 56>> endobj <>/F 4/A<>/StructParent 76>> It can be thought of as an audience-targeted, conversion-oriented, measurable & dynamic form of marketing that uses various digital channels in order to achieve traffic & then convert them into real customers. <>/F 4/A<>/StructParent 101>> endobj <>/F 4/A<>/StructParent 129>> On completion of this unit you will: Understand what digital marketing is, and how it differs from traditional marketing techniques. endobj Usernets, which was launched in 1979, was the first progenitor of social media, and the journey from 1. á26S050QIár á Digital marketing extends on the far side internet marketing to incorporate channels that don't need the employment of the web. <>/F 4/A<>/StructParent 39>> 169 0 obj endobj endobj <>>>/Annots[42 0 R 43 0 R 44 0 R 45 0 R 46 0 R 47 0 R 48 0 R 49 0 R 50 0 R]/Contents 51 0 R/Parent 6 0 R>> endstream endstream <>/F 4/A<>/StructParent 57>> 36 0 obj ä*T0T0 B™œ« ‘fh©à’¯È ô endobj Digital marketing includes a range of assets and techniques, like online branding through digital advertising, online brochures, email marketing, and more. 134 0 obj 105 0 obj SOCIAL MEDIA MARKETING – INTRODUCTION <>>>/Annots[162 0 R 163 0 R 164 0 R]/Contents 165 0 R/Parent 159 0 R>> <>/F 4/A<>/StructParent 10>> 99 0 obj Introduction to Digital Marketing Throughout centuries, marketing always remained customer centric, the way of delivering services and product has changed but the strategies remained same. endstream <>/F 4/A<>/StructParent 100>> Mark Zuckerberg was right about videos. 125 0 obj 73 0 obj endstream endstream 44 0 obj Introduction 4. 3 0 obj 122 0 obj 155 0 obj xœ+är <>/F 4/A<>/StructParent 82>> % <>stream 78 0 obj Welcome to introduction to the marketing. <>>>/Annots[91 0 R 92 0 R 93 0 R]/Contents 94 0 R/Parent 95 0 R>> <>stream <>/F 4/A<>/StructParent 14>> <>/F 4/A<>/StructParent 140>> <>/F 4/A<>/StructParent 62>> endobj <>/F 4/A<>/StructParent 87>> <>/F 4/A<>/StructParent 136>> <>/F 4/A<>/StructParent 109>> <>/F 4/A<>/StructParent 141>> ä*T0T0 B™œ« ‘fh¤à’¯È óà Digital marketing consists in promotion of products … endobj endobj Professionals who are new to digital marketing and would like to receive a comprehensive introduction and begin marketing their business online. 40 0 obj Marketing … these 10 digital marketing trends of 2019 will help you stay one step ahead. 138 0 obj <>/F 4/A<>/StructParent 80>> endobj # endobj endstream 63 0 obj 47 0 obj <>/F 4/A<>/StructParent 122>> Offered by University of Pennsylvania. endobj <>/F 4/A<>/StructParent 125>> The E-book “Introduction to Digital Marketing” is an ebook written to answer many digital marketing questions – whether you’re professional, company, organization, or just want to learn about digital marketing.The eBook is written using simple, straight to the point approach, and balanced digital marketing in mind. endobj endobj 144 0 obj <>stream endobj # %âãÏÓ xœ+är endstream <>/F 4/A<>/StructParent 138>> endobj endobj Watch this short, easy-to-digest, and actionable 15-minute on-demand webinar to learn the fundamentals of digital marketing. That’s the reason it has been around for decades (because electronics have) and why it doesn’t necessarily have anything to do with content marketing, Google ads, social media or retargeting. á26S050QIár á <>/F 4/A<>/StructParent 15>> Through my years of experiences, I work for startups ranging from Was Strapped, really high grew richer startups feel free to check out my lengthen and like personal website. 85 0 obj <>stream á26S050QIár á á26S050QIár á <>/F 4/A<>/StructParent 28>> <>/F 4/A<>/StructParent 73>> <>/F 4/A<>/StructParent 21>> <>/F 4/A<>/StructParent 108>> endobj In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance. 175 0 obj 15 0 obj 54 0 obj endobj xœ+är endobj 108 0 obj 96 0 obj ï©+Ãõ¹±†ÝÝxRZ½LøÜðc…À G endobj endobj endobj <>>>/Annots[168 0 R 169 0 R 170 0 R 171 0 R 172 0 R 173 0 R 174 0 R]/Contents 175 0 R/Parent 159 0 R>> endobj <>/F 4/A<>/StructParent 118>> endobj xœ+är Digital Marketing by Feed Factory Pro John Locke Principal, Feed Factory Pro 408-219-1619 jlocke@feedfactorypro.com Web: www.feedfactorypro.com Blog: www.feedf… Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. <>/F 4/A<>/StructParent 6>> endstream marketing concepts for those new to marketing. <>/F 4/A<>/StructParent 45>> endobj 157 0 obj <>/F 4/A<>/StructParent 120>> What we see today is the result of centuries-old social media development. endobj <>/F 4/A<>/StructParent 13>> <>>>/Annots[98 0 R 99 0 R 100 0 R 101 0 R]/Contents 102 0 R/Parent 95 0 R>> <>stream endobj endobj <>/F 4/A<>/StructParent 66>> 162 0 obj °«vë¾Fx)ãý›Íµ9zWm–KóOãý`Ã]#9Âõ×âíYR¶û ›Íî^XÎ¥&E QŸ¾-û¶ž©­y‡²D)|,=TìéÅÑI†Ez¨ØI¥Gâ¿¥w| K‰–>€˜v(¨Êó' K01ž1ãDr5´.Ú¯çLlË×ÊÜh×bG$˜>Ï4wwɺá´Ù#uñ|¬Bk➉Ѹë á26S050QIár á 141 0 obj ! 182 0 obj endobj endobj <>/F 4/A<>/StructParent 18>> <>>>/Annots[27 0 R 28 0 R 29 0 R 30 0 R 31 0 R]/Contents 32 0 R/Parent 6 0 R>> á26S050QIár á Digital Marketing - Introduction. <>/F 4/A<>/StructParent 74>> 140 0 obj Companies, organizations, and institutions are beginning to harness internet to achieve their numerous objectives. Advertisements. <>>>/Annots[117 0 R 118 0 R 119 0 R 120 0 R 121 0 R]/Contents 122 0 R/Parent 95 0 R>> ä*T0T0 B™œ« ‘f¤à’¯È éê î 7 0 obj <>stream 29 0 obj endobj endstream 194 0 obj endobj endobj endobj <>/F 4/A<>/StructParent 130>> endobj á26S050QIár á <>/F 4/A<>/StructParent 59>> endobj 143 0 obj 139 0 obj endobj Starting from a conceptual architecture for the future of digital marketing, it then delves into detailed analysis of best practices in each individual area of marketing operations. 166 0 obj <>stream " 93 0 obj 114 0 obj endstream ä*T0T0 B™œ« ‘f¨à’¯È éã í endstream xœ+är <>/F 4/A<>/StructParent 126>> ä*T0T0 B™œ« ‘fh¨à’¯È óÙ 21 0 obj endobj endobj endobj 165 0 obj <>/F 4/A<>/StructParent 70>> <>/F 4/A<>/StructParent 7>> 87 0 obj endstream 74 0 obj <>/F 4/A<>/StructParent 63>> endobj endobj endobj <>/F 4/A<>/StructParent 106>> 76 0 obj <>/F 4/A<>/StructParent 114>> ä*T0T0 B™œ« ‘fd¤à’¯È óè endobj Thanks to a digital technology, a brand can reach each consumer with its products. ä*T0T0 B™œ« ‘fh¬à’¯È óç 91 0 obj Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. 70 0 obj á26S050QIár á <>/F 4/A<>/StructParent 93>> 45 0 obj 94 0 obj xœ+är An Introduction to Digital Marketing Gain vital insights into the core principles, concepts and practical applications in digital marketing with our comprehensive entry-level introduction to the fastest growing marketing channel. 135 0 obj 58 0 obj <>/F 4/A<>/StructParent 97>> 32 0 obj endobj endstream 69 0 obj <>/F 4/A<>/StructParent 117>> endobj <>/F 4/A<>/StructParent 5>> In recent years, owing to the enormous amount of environmental pollution , more and more companies are willing to accept the environmental responsibility. endobj Previous Page. endstream 66 0 obj $ Digital Marketing, also known as Internet Marketing or Online Marketing is the art of using various digital channels to grow your business online.. <>/F 4/A<>/StructParent 84>> <>>>/Annots[60 0 R 61 0 R 62 0 R 63 0 R 64 0 R 65 0 R 66 0 R 67 0 R 68 0 R 69 0 R 70 0 R 71 0 R 72 0 R 73 0 R 74 0 R 75 0 R 76 0 R 77 0 R 78 0 R 79 0 R 80 0 R 81 0 R]/Contents 82 0 R/Parent 6 0 R>> <>>>/Annots[85 0 R 86 0 R 87 0 R]/Contents 88 0 R/Parent 6 0 R>> 149 0 obj <>/F 4/A<>/StructParent 60>> xœ+är Different important terms associated with Keywords are- xœ+är !! <>/F 4/A<>/StructParent 34>> A step-by-step ultimate guide to creating a digital marketing plan for nonprofits that actually works. xœ+är endobj What is a marketing forecast? ä*T0T0 B™œ« ‘fh®à’¯È ô endobj Understand how content can be marketed digitally. <>/F 4/A<>/StructParent 105>> <>/F 4/A<>/StructParent 143>> endobj ™°Ôh”‚‘Þ¹ÚCEn¡¬²ÂœÍ¾èqäb§’á&(ßÛàM0’ó±$Y¼½“=¸³ — endobj <>/F 4/A<>/StructParent 58>> <>/F 4/A<>/StructParent 121>> As digital platforms became increasingly incorporated … 30 0 obj 132 0 obj 81 0 obj endobj Understand how inbound and outbound digital marketing strategies vary. 77 0 obj <>/F 4/A<>/StructParent 23>> endobj <>stream };Ž+Ú~^Qj—Ñ)3uÀCyßº¶ï80…±gN„I2Y. endobj <>/F 4/A<>/StructParent 137>> 200 0 obj endobj The ‘Introduction To Digital & Social Media Marketing’ Training Course will run over 4 days from 3.30pm (arrival) on Tuesday to 3pm Friday in Brighton UK, close to London Gatwick, and other London airports and well connected by rail and road to the rest of the UK and 5 0 obj ä*T0T0 B™œ« ‘fhªà’¯È óõ 57 0 obj endobj 60 0 obj 109 0 obj 133 0 obj endobj endobj It is what a user enters on the search bar to find specific information. 28 0 obj endobj <>stream 12 0 obj 180 0 obj <>stream <>/F 4/A<>/StructParent 42>> endobj 156 0 obj endobj xœ+är xœ+är <>stream <>/F 4/A<>/StructParent 79>> <>/F 4/A<>/StructParent 38>> What is Digital Marketing?A Beginners Guide. 163 0 obj 43 0 obj endobj <>/F 4/A<>/StructParent 96>> ... Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them. <>stream video View as slideshow We’re going back to the basics. Digital marketing is a digital identity of a company; through which it presents itself in the virtual world to an enormous number of users. <>/F 4/A<>/StructParent 116>> %PDF-1.4 171 0 obj and What is the best way to conduct market research? 68 0 obj 49 0 obj 9 0 obj á26S050QIár á 146 0 obj xœ+är ä*T0T0 B™œ« ‘f¡à’¯È ê ô endobj endobj endobj • Learn how to set a digital marketing strategy for your business. endobj <>>>/Annots[188 0 R 189 0 R 190 0 R 191 0 R 192 0 R 193 0 R 194 0 R 195 0 R 196 0 R 197 0 R 198 0 R]/Contents 199 0 R/Parent 159 0 R>> endobj xœ+är endstream á26S050QIár á This article is dedicated to 10 must-read digital marketing books, and concepts & strategies of Digital Marketing taught by these books can change the way you would have ever thought about the moves and tactics of Digital Branding: Top 10 Digital Marketing Books endobj 19 0 obj <>/F 4/A<>/StructParent 86>> endobj endobj 27 0 obj ä*T0T0 B™œ« ‘fd¬à’¯È óï <>/F 4/A<>/StructParent 128>> As a Digital Marketer, you need to add as many reading materials into your collection as possible and you can go through them whenever you have some leisure time.There are plenty of free digital marketing PDF books to download available on the Internet. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. <>/F 4/A<>/StructParent 139>> endobj <>/F 4/A<>/StructParent 50>> Here is the list of some of the best free ebooks available online. 88 0 obj Digital Marketing is a term defined to achieve your business objectives and goals using the online channels that include but are not limited to search engines, social media platforms, content creation & advertising in order to educate, engage & market your product or service to potential buyers.. Download the Free PDF Version of Beginners … 52 0 obj 2 0 obj 127 0 obj Introduction to Marketing and Market-Based Management Dr. Roger J. <>/F 4/A<>/StructParent 20>> ä*T0T0 B™œ« ‘f¦à’¯È ê ò <>/F 4/A<>/StructParent 1>> endobj endobj 168 0 obj 65 0 obj <>/F 4/A<>/StructParent 65>> ä*T0T0 B™œ« ‘fh¢à’¯È óî á26S050QIár á <>/F 4/A<>/StructParent 104>> 31 0 obj 190 0 obj <>/F 4/A<>/StructParent 49>> <>/F 4/A<>/StructParent 71>> <>/F 4/A<>/StructParent 51>> You would need a combination of all the type of marketing to have some success. 189 0 obj xœ…[]ÜÆ|?àþw 5ï!Ҝ@ŒÄñyò läËÅ«S,\ä߇îžîÞáö=Õ,oÏT‘Ý3Ônóæ/Í÷ß¿ùé݇÷Møá‡æíûwÍï÷w¡ m!v]HMêB3¡ùöùþîoß5/÷w±y*œ¦Cúõ»û»Ÿïïšz×4*AD‚Øü7ÿï\)±ùWs7¦©Æ©ùr¿ cèšóýÝ/;ŸÐáBÛ59ÿÐ|[g2.¡é–©†í#VԇÐÎ]3. 115 0 obj xœ+är 23 0 obj endobj <>stream endobj <>stream xœ+är endobj 145 0 obj <>>>/Annots[155 0 R 156 0 R 157 0 R]/Contents 158 0 R/Parent 159 0 R>> 102 0 obj endobj endobj endobj endobj This knowledge base will provide a foundation for the concepts presented in Market-Based Management, 6th edition.! á26S050QIár á endobj 119 0 obj endobj 128 0 obj <>/F 4/A<>/StructParent 131>> endstream <>>>/Annots[9 0 R 10 0 R 11 0 R]/Contents 12 0 R/Parent 6 0 R>> ä*T0T0 B™œ« ‘f®à’¯È ê ó 170 0 obj 103 0 obj endobj endobj 16 0 obj & ä*T0T0 B™œ« ‘fh à’¯È óÒ endobj The key objective is to push brands through varied varieties of digital media. 173 0 obj ä*T0T0 B™œ« ‘fdªà’¯È óý ä*T0T0 B™œ« ‘f¢à’¯È éø ð á26S050QIár á çèúJ`Ê\3æožÀœ.ÊϺàLC¾Î|+Êøæý <>/F 4/A<>/StructParent 43>> 195 0 obj endobj 129 0 obj <>/F 4/A<>/StructParent 55>> endobj With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? endobj <>stream endstream endstream endobj endobj endobj ! á26S050QIár á <>/F 4/A<>/StructParent 29>> endobj ä*T0T0 B™œ« ‘fd¢à’¯È óö endobj 71 0 obj <>>>/Annots[111 0 R 112 0 R 113 0 R]/Contents 114 0 R/Parent 95 0 R>> endobj <>stream <>/F 4/A<>/StructParent 30>> endobj 176 0 obj <>/F 4/A<>/StructParent 61>> <>/F 4/A<>/StructParent 54>> endobj <>/F 4/A<>/StructParent 90>> 55 0 obj ä*T0T0 B™œ« ‘fd¨à’¯È óá 172 0 obj endobj endstream á26S050QIár á Download our FREE digital marketing plan template PDF. endobj endobj <>/F 4/A<>/StructParent 112>> ä*T0T0 B™œ« ‘fh¦à’¯È óü 51 0 obj endobj This concludes our introduction to digital marketing. <>/F 4/A<>/StructParent 25>> <>/F 4/A<>/StructParent 123>> endobj <>/F 4/A<>/StructParent 134>> 191 0 obj 17 0 obj á26S050QIár á endobj Sr. Director of Data Science, The Marketing Store “This books delivers a complete end-to-end blueprint on how to fully digitize your company’s marketing operations. " 92 0 obj á26S050QIár á <>>>/Annots[21 0 R 22 0 R 23 0 R]/Contents 24 0 R/Parent 6 0 R>> <>/F 4/A<>/StructParent 44>> 22 0 obj <>/F 4/A<>/StructParent 145>> endobj 106 0 obj 158 0 obj <>stream 186 0 obj endobj endobj endobj endobj endstream 120 0 obj Introduction 87 1 The marketing planning process 90 2 Guidelines for effective marketing planning 101 3 Barriers to marketing planning 109 Summary 115 References 116 Further reading 116 Part Two The Framework of Marketing 117 6 Consumer decision making: process, level and style 119 80 0 obj <>stream 151 0 obj Best Summary 01 Introduction to Digital Marketing 02 Evolution of Digital Marketing 03 Why Digital Marketing & Future 04 SEM Search Engine Marketing 3. <>/F 4/A<>/StructParent 33>> 11 0 obj 56 0 obj xœ+är <>/F 4/A<>/StructParent 102>> ä*T0T0 B™œ« ‘fd à’¯È óÚ 62 0 obj 185 0 obj Introduction: Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. <>/F 4/A<>/StructParent 2>> <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI]>>/Type/XObject/Subtype/Form/BBox[0 0 720 540]/Matrix[1 0 0 1 0 0]/FormType 1>>stream <>/F 4/A<>/StructParent 9>> 101 0 obj 67 0 obj Introduction to Digital Marketing. ä*T0T0 B™œ« ‘fªà’¯È éÿ ñ 123 0 obj á26S050QIár á endobj Digital marketing can be done both online and offline. 111 0 obj 174 0 obj ä*T0T0 B™œ« ‘fh¡à’¯È ô 164 0 obj The promoting of product or services victimization digital channels to achieve shoppers. To maximize the ability of digital marketing, marketers got to skills these assets and techniques to support and influence their overall goals. It looks at many areas of digital marketing as in practice today. endobj endobj 152 0 obj All the basics of Digital marketing have been covered. xœ+är 196 0 obj á26S050QIár á <>/F 4/A<>/StructParent 92>> 199 0 obj endobj á26S050QIár á endobj <>/F 4/A<>/StructParent 48>> <>/F 4/A<>/StructParent 110>> <>/F 4/A<>/StructParent 53>> 113 0 obj Next Page . 25 0 obj endstream <>/F 4/A<>/StructParent 113>> <>/F 4/A<>/StructParent 40>> 150 0 obj <>/F 4/A<>/StructParent 67>> 107 0 obj endobj á26S050QIár á endobj endobj endobj 42 0 obj endobj <>stream <>/F 4/A<>/StructParent 144>> endobj <>/F 4/A<>/StructParent 24>> 178 0 obj <>/F 4/A<>/StructParent 35>> 137 0 obj 37 0 obj 4 0 obj Introduction To Digital Marketing On October 3, 2019 By Balmoon Introduction of digital marketing digital marketing club session 1 digital marketing an introduction to ppt introduction to digital marketing introduction to digital marketing fun endobj <>stream endstream <>/F 4/A<>/StructParent 78>> endobj xœ+är /ï&?øP1’1éœþu¼i'PFðœ}>#‡ˆI WôÁ‹”Xé.ío_k¾Ž¥/,e2GmŽ. endobj 126 0 obj Make sure you study up and find a suitable strategy for your business. 183 0 obj endobj Introduction to digital marketing PDF emphasizes that keywords play the most important role in SEO, as its right use is the key to successful SEO. 18 0 obj <>>>/Annots[137 0 R 138 0 R 139 0 R]/Contents 140 0 R/Parent 95 0 R>> endobj xœ+är 197 0 obj <>>>/Annots[54 0 R 55 0 R 56 0 R]/Contents 57 0 R/Parent 6 0 R>> <>/F 4/A<>/StructParent 98>> 72 0 obj Definition discussion Major channels Recent trends and growth Digital Marketing as part of Marketing Mix Digital Campaign Strategy & Execution Digital Marketing Brainstorm: Kellogg’s Crunchy Nut Student of the Game bonus / … endobj <>/F 4/A<>/StructParent 52>> 198 0 obj <>/F 4/A<>/StructParent 17>> <>/F 4/A<>/StructParent 19>> endobj 153 0 obj 48 0 obj 160 0 obj endobj <>>>/Annots[125 0 R 126 0 R 127 0 R]/Contents 128 0 R/Parent 95 0 R>> endobj endobj 35 0 obj 86 0 obj Knowledge is power! 79 0 obj 39 0 obj endobj endobj endobj 131 0 obj endobj 82 0 obj ä*T0T0 B™œ« ‘f©à’¯È ê õ endobj á26S050QIár á ä*T0T0 B™œ« ‘f¬à’¯È éñ ï 117 0 obj <>/F 4/A<>/StructParent 89>> 61 0 obj 193 0 obj PDF | This chapter provides a technical outline of the basics of online marketing. endobj endobj 184 0 obj 100 0 obj endobj endobj In turn, green marketing becomes more important for some kinds of products, such as information History of Social Media Marketing Social Media seems to be a new trend, but its roots stretch to the beginning of computer era. endobj endstream 83 0 obj xœ+är <>>>/Annots[15 0 R 16 0 R 17 0 R]/Contents 18 0 R/Parent 6 0 R>> endobj endobj Digital marketing is any form of marketing products or services that involves electronic devices. 10 0 obj <>/F 4/A<>/StructParent 11>> xœ+är <>stream endobj endobj 33 0 obj <>>>/Annots[105 0 R 106 0 R 107 0 R]/Contents 108 0 R/Parent 95 0 R>> <>/F 4/A<>/StructParent 26>> endobj 24 0 obj 1 0 obj <>/F 4/A<>/StructParent 75>> endobj endobj Objectives • Understand the digital marketing landscape. endobj <>/F 4/A<>/StructParent 132>> á26S050QIár á <>>>/Annots[178 0 R 179 0 R 180 0 R 181 0 R 182 0 R 183 0 R 184 0 R]/Contents 185 0 R/Parent 159 0 R>> 50 0 obj <>stream endobj <>/F 4/A<>/StructParent 69>> endobj Unit 1: An introduction to digital marketing. 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